In addition to New Media, traditional services like advertising, promotion, collateral and video are all part of an integrated approach to meeting your objectives. We have the talent in-house to deliver an entire campaign or concentrate on specific elements. Whatever your requirements, we will employ the same strategic thinking, creative development, and tactical execution to provide successful, measurable results.

Integrated Marketing Communications Programs
Strategically driven, integrated marketing communications programs yield strong, measurable results. Getting those results, however, requires a sound strategy. Before we make any recommendations, we learn your business, the players, and your key objectives. We discover your internal as well as external pressures. We see how your competitors approach the market and how your company is positioned.

Only after we understand the challenges you face can we begin to help you pursue new opportunities. L&P Media will provide a strategic approach featuring strong messaging, experienced project management, and the right mix of attractive, cost effective creative materials and services.

Brand Building
No matter your product or service, your brand should be nurtured and protected. Brand is how customers, clients, employees and the general public perceive your company.

It’s not simply a slogan. Brand is how you address your various constituencies. Certainly advertising and sales support play a part, but a number of other critical items do as well: how are your products or services packaged; how are they delivered; how do your employees address the public; how do they answer the phone? How do they dress? Do you reach out to your customers and clients?

L&P Media will help you address each and every one of your critical audiences at your very best, and polish your brand to its brightest luster.

Advertising
Building awareness, generating interest, driving action. That’s what advertising is all about. We can make it happen for you.

How? By defining your target audience. By honing your message to its finest edge. By developing exciting creative executions.

In short, we will help you to effectively position your business. We will develop an integrated strategy employing the most cost effective mediums to meet your objectives. Whether broadcast, print, outdoor, out-of-home, direct mail or electronic, L&P Media can deliver your message.

Public/Media Relations
Do you talk directly to all your audiences, not just customers? What about your industry media or the local media in your operating locations? Have you established regular lines of communication with your employees?

L&P Media can help you craft and deliver effective messages to all of your audiences. We can provide media contacts, press releases and distribution, media tours, video and electronic news releases, event planning and participation, internal communications, web conferencing, etc.

These are all powerful tools to help shape your perception among customers, clients, your industry, your community, and your employees. If you can effectively manage how you are perceived, you can control your positioning, and more importantly, achieve your business objectives.

Film/Video Production
With more than 25 years award-winning experience in film and video production, L&P Media can produce innovative and inspiring results. We will provide clear, concise and creative content that effectively communicates your message.

We can produce a :30 television spot, a meeting video, or an internal presentation all on time and within your budget.

L&P Media can also help you put the full weight of your message on a DVD or CD-ROM for wide distribution. Capture video, audio, photo archives, spreadsheets, PowerPoint presentations, etc. on this handy medium that enables the user to absorb information at their own pace.