L&P Media works with AIDS Council of Northeastern New York

11/30/2009 12:00:00 AM

L&P Media, in partnership with the AIDS Council of Northeastern New York has launched a regional HIV/STD Awareness Campaign

L&P Media, in partnership with the AIDS Council of Northeastern New York has launched a regional HIV/STD Awareness Campaign with the release of a Public Service Announcement created by area at-risk teens. L&P Media partnered with the AIDS Council to develop this program by way of an innovative program development method. The Public Service Announcement – entitled “The Price Is Your Life” www.ThePriceIsYourLife.com – was conceived, developed, scripted, performed and produced by at-risk youth from Equinox, Inc., Rensselaer Education Center Questar III, and X-Quest, with assistance from L&P Media. L&P Media developed a series of day long workshops where the L&P Media professional team mentored these youth and coached them in the development and production of the materials and concepts used. The AIDS Council premiered the Public Service Announcement on Monday, November 30, 2009 to mark World AIDS Day (December 1, 2009) and the end of its 25th year of service to the community. The press conference took place at the AIDS Council’s Albany office, located at 927 Broadway.

The premiere of the Public Service Announcement served as the launch for a larger Youth HIV/STD Awareness Campaign produced by the AIDS Council. The Public Service Announcement will initially be available for viewing on the internet, followed by a sustained television, radio and billboard campaign. Funding for the Youth HIV/STD Awareness Campaign was made possible by a Federal Earmark from former Congresswoman and current United States Senator Kirsten Gillibrand and former Congressman Michael R. McNulty.

John Daniels, President of L&P Media states: “This program has been very exciting and as we progress onto additional phases of the project, we can truly see how the materials will help make an impact on our community. These youth are at risk, but also have the greatest opportunity to succeed. This campaign will help direct them towards more informed and smarter choices. L&P Media is looking forward to continuing this program and offering our integrated advertising and marketing capabilities to the AIDS Council of NENY. “

Michele McClave, the AIDS Council’s Executive Director acknowledged the need for the Youth HIV/STD Awareness Campaign: “On the eve of World AIDS Day 2009, the AIDS Council is more determined than ever to stop the spread of HIV, and we look to our community to help us spread the message that HIV/AIDS is still here, that there is no cure on the horizon, and that only through a shared community response will we make progress against this devastating public health epidemic. Our message must reach our youth now, or else we run the risk of history repeating itself generation after generation.”

“The Price Is Your Life” Public Service Announcement is available for viewing at www.ThePriceIsYourLife.com, as well as on the AIDS Council’s main agency website (www.aidscouncil.org) and the AIDS Council’s adolescent-focused website (www.hivoutreach2teens.com).