We produced 2 new commercials for NEPCS for Foster Care Month

11/10/2010 12:00:00 AM

As part of a multi-step integrated rebranding campaign for the Northeast Parent & Child Society, L&P Media produced 2 new TV commercials focused on the organization’s Foster Child program. November is Foster Care Month. The teams at Northeast Parent & Child Society and L&P Media could think of no better time to raise regional awareness on Fostering a young person.

“GOT LOVE? WHY NOT SHARE IT?” is the campaign focus. There are many adults that have the capability and desire to foster a child. There are many children and young adults that need adult caring, and a loving environment to flourish and become the outstanding individuals that lives within.

Each TV Commercial was created with a different Point of View.

One commercial titled "Lucky One" is the point of view of a young teen girl who feels so lucky that she was chosen to become part of a foster family.

The other TV Commercial is called "Camping" and it is the point of view of a new foster Dad who is taking his new foster son camping for a true bonding experience.

The TV commercials are presently on-air in the upstate New York area.  You too can view these TV commercials by visiting our YouTube Channel: Camping and Lucky One

Also, L&P Media is currently creating a new web site for the Northeast Parent & Child Society, as well as a Foster Parent and Human Resources Micro site inclusive of a new overarching online strategy. A new Annual Report and other supporting collateral are also under development.