NY State Troopers PBA

L&P created a series of 4-color print collateral pieces including a tri-fold brochure and five two-sided mailers that were distributed to NY State Troopers PBA members during a 6-week campaign. Each piece resonates the brand, benefits, mission and vision of the NY State Troopers PBA. 

The NY State Troopers PBA is dedicated to improving the terms and conditions of employment for its members. Its membership consists exclusively of uniformed members of the New York State Police from the rank of Trooper through the rank of Major, both active and retired.